Aleks Krotoski, Wednesday 24 June 2009 19.00 BST

Sex. Got your attention? OK, good. I’ll try again. Games. Still here? Excellent. Now that I’ve got your number, let’s try the two of them together: sex and games. Hello? Nothing? Where did you go? How strange. You’d think that sex-plus-games would equal a rush of eager gamers waving fists of cash, but according to Brenda Brathwaite, founder of the International Game Developers Association’s Sex in Games special interest group, the adult entertainment industry has never really had a look-in. They may have propelled other digital innovations, but when it comes to console-based hanky-panky, grown-up situations have been a turn-off.

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