Aleks Krotoski

The Guardian, Thursday 19 March 2009

South by Southwest is not a computer games conference, or so I’ve been told. The annual festival in Austin, Texas, is supposed to be the folly of web geeks, that brand of brainiacs who make (or want to make) Facebook and Twitter, rather than the breed responsible for Halo or Grand Theft Auto. Yet, sitting in the Austin Convention Centre last weekend, I spotted Halo’s Master Chief wandering through the hallway. Later that afternoon, Six to Start, the alternate reality game-makers from Clerkenwell, London, won both the experimental category at the SXSWi awards and the best in show gong.

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