Social Influence in Second Life: Social Network and Social Psychological Processes in the Diffusion of Belief and Behaviour on the Web
Abstract
The Internet has challenged social psychological theories of influence that have focussed on interpersonal perceptions of trustworthiness, expertise and similarity, and normative attributions of social identity. As knowledge is increasingly decentralised and user-generated, new questions arise about how online participants identify which information to adopt or reject.
Recent comments