Such faith in technology in the absence of critical analysis or empirical support is an example of “techno-fundamentalism,” the belief that we can, should, and will invent a machine that will fix the problems the last machine caused.
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Now an entirely new organ has been developed, which …translates music into corresponding odors
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most odor-cued memories were located to the first decade of life (
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[The Anti-Camera] coerces our mind into recollecting the essence of a moment – something less tangible than an image can capture.
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Scientists from the University of Nottingham recently turned the Alton Towers amusement park, in Staffordshire, into an open-air lab. They rigged up over 100 volunteers with equipment that measured everything from their heart rate to the minute muscle movements in their faces as they rode on the park’s rides. The data produced is now being sifted to uncover what riders really do, or don’t, enjoy.
also:
the illusion of danger is vital
From Focus Magazine. By Andy Ridgway. No publication date.
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an accessible laboratory for scent innovation” in Los Angeles, opening in March 2013. How convenient.
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ode is a wellbeing product [for people with dementia] that creates the link between…scent & its effect on our relationship with food.
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It was Foundry’s last few days together at Mint last week, and it was a very busy time, finishing things off and waiting for prototypes to arrive back. But it was also full of excitement because we got to show everyone what we have been up to over the last 3 months.
So without further ado…
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there’s a lovely section here about the relationship between smells & maps. Here Nicola Twilly describes the theory behind her installation, Scratch N’ Sniff NYC:
Scratch ‘N Sniff NYC consists of two maps, twelve smells, thousands of scratch ‘n sniff stickers and a variable number of linguistic descriptors. A “majority preference” map on the left-hand side extrapolates from Vosshall’s “olfactory demography” to show the dominant odour perception framework in each neighbourhood. Next to it on the right, a crowd-sourced “personal favourite” map will ask each exhibition visitor to position their own smell biases and understanding within the city. It’s hardly a scientific study, but I can’t wait to see the different patterns that emerge over the course of the exhibition.
With links to the Smell Lab at Rockefeller University.
HT @kthread
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from Wired UK from June 2009
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