This is the text of my keynote from the NPOX10 Festival, held in September 2010 in Hilversum, Holland
Hello and thank you for inviting me to open this exciting two-day event. I am speaking to you as a woman who wears several hats, including the two that I’m going to focus on today: I am a social psychologist with a particular interest in how information, attitudes and behaviours spread around the Web, and I am a broadcaster and journalist with an interest in the intersection between digital – or ‘interactive’ – media and traditional – or ‘passive’ – media. I like to think that the two hats have a special kind of synergy: an under-the-hood understanding of what makes information influential and compelling, combined with an understanding of the broad library of new pipelines you can tell stories with. Because after all – whether you’re involved in drama, current affairs, entertainment, sports or news – what you as broadcasters are is storytellers. And what seems to be clear is that you think you have no idea how to tell stories to the people taking part in the virtual revolution.