In this article, published this month in the RSA Journal, I grapple with the (in)ability of online social networks to support and produce real-world social action. I spent a lot of time on the arguments in this article, as it translated so much of my theoretical thinking to a more public audience: how can online social networks like Facebook and LinkedIn contribute to offline social capital? Does the online capital accrued through actions and identity development actually mean anything? How might the diffusion of responsibility, click-activism and social posturing found in online social networks thanks to their perpetuity, their first-person narratives of identity and their articulated friendship trees actually diffuse social action rather than facilitate it?
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