I’ve had quite a year. One of the highlights of 2010 was most certainly being invited to SciFoo, a gathering of science and tech geeks for a weekend of in-person networking and knowledge sharing. I got to know some of the greatest minds out there, and was suitably awed by the opportunity to meet John Cacioppo, one half of the theoretical team whose Elaboration Likelihood Model of Persuasion formed the backbone of my PhD research. Yes, I am geek.
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